Nayax Acquires Israeli Tech Begin-up Weezmo

Nayax Acquires Israeli Tech Begin-up Weezmo

Weezmo’s Remedy Connects the On the web Client Journey with In-Store Buys

HERZLIYA, Israel, July 14, 2021 /PRNewswire/ — Nayax Ltd. (TASE: NYAX), the primary cashless alternative company, declared today the acquisition of Weezmo, a technologies get started-up centered on connecting the on-line customer journey with in-retail store buys, building enhanced consumer expertise and increased sales for retailers. With the assist of Weezmo engineering, corporations can backlink their on the web marketing attempts to physical purchases at factors of sale. This tracks the entire acquiring process, whilst measuring the affect of digital advertising on all on the web and offline profits. Making use of synthetic intelligence, Weezmo clients attain a better comprehending of people and campaign usefulness, leading to escalating gross sales. This all results in substantial will increase in ROI, thanks to the potential to hyperlink all the information from the store to purchaser conduct on the web and translate business insights into practical execution. The electronic receipt itself is an partaking experience for the shopper, that contains tailored income provides, game titles, responses, movie and extra.

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Weezmo’s consumers are primarily based in Israel and all over the entire world, and consist of these kinds of well-known brand names as Tremendous-Pharm, Business Depot, McDonald’s, IKEA, H&O, Mahsanei Hashmal, Factory 54, Pizza Hut and H&M. With Nayax proven and promoting in more than 65 nations, the target is to carry on increasing Weezmo exercise drastically into markets all around the globe. These prospects have loved the results yielded by integrating Weezmo’s know-how into their shopper journey map. Client corporations are looking at enhanced consumer purchasing when happily minimizing squander to shrink their environmental footprint.

“As part of our strategic method aimed at generating a own and appropriate purchaser expertise, and in line with H&M’s sustainability agenda, we selected to put into practice the Weezmo system in the H&M Group’s models in Israel,” suggests Ronit Gottfried-Nissani, VP of Advertising and marketing for the H&M Team. “The adaptability and highly developed tools permitted us to boost the shopper practical experience and see business advancement.”

Weezmo was launched in 2015 by Shai Raiten and Sasha Glazman, programmers whose skilled paths crossed a number of periods about the several years. While the preliminary notion for Weezmo was to handle the challenge of paper receipts and their effect on the ecosystem, over time, the notion grew into its current incarnation.&#13

“We are incredibly fired up to join Nayax,” suggests Shai Raiten, CEO of Weezmo. “Weezmo is a complementary solution to Nayax’s state-of-the-art payment services and is therefore an perfect partner to fulfill all of Weezmo’s abilities: a 1-halt store option for stores that permits them to properly measure engineering. Nayax’s financial investment and world wide presence will allow Weezmo to reach new marketplaces.”

“As Nayax expands into other markets and gives options to attended and semi-attended marketplaces, we see the acquisition of Weezmo as an thrilling technology alternative to provide merchants, which dovetails perfectly with our current portfolio of goods and answers,” opinions Yair Nechmad, CEO, Nayax. “Shai Raiten and Sasha Glazman have created a deceptively uncomplicated-to-use alternative that promises to revolutionize the way companies tactic their on line advertising of in-store buys, and we’re energized to see the effects.”

About Nayax
Nayax is a worldwide retail enablement system built to aid retailers scale their business. Nayax gives a comprehensive alternative including localized cashless payment acceptance, telemetry, software package administration suite, and client engagement tools, enabling merchants to perform commerce anywhere, at any time. What commenced as an unattended retail answer has reworked into a in depth alternative centered on our customers’ progress. Now, Nayax has 10 world-wide offices, above 400 personnel, connections to extra than 80 payment suppliers and integrations, and is a regarded payment establishment throughout the world. As a world wide enterprise, Nayax’s objective is to strengthen our customers’ sales and operational efficiency. Go to www.nayax.com for additional data.

Forward hunting statement
The information bundled in this push launch includes, or might be deemed to contain, ahead-searching statements (as described in the U.S. Personal Securities Litigation Reform Act of 1995 and the Israeli Securities Regulation, 1968). Explained ahead-on the lookout statements are subject to uncertainties and assumptions and the precise outcomes may perhaps materially vary. All forward-looking statements in this press release are based mostly on information and facts out there to Nayax on the date hereof.  All created or oral forward-looking statements attributable to Nayax are expressly competent in their entirety by the things referred to higher than. Nayax does not intend to update these forward-hunting statements

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Miri Segal
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