Catalina hires main info, analytics officer

Murphy’s extensive technological know-how, media and marketing encounter features many senior roles at Vericast, the advertising remedies organization that owns Valassis and Harland Clarke. There, he led the data science, advertising and marketing science and small business analytics teams, developing a new perception consulting group to develop the company’s product sales and company tactic. He also led the integration of three businesses symbolizing $1.8B in earnings, scaling the company’s analytics and perception procedures to start 5 new products and solutions across six vertical markets.   

“Sean provides extra than 25 a long time of forward-wondering, entrepreneurial management, nimble innovation, and analytic method growth to Catalina, as well as a demonstrated motivation to establishing men and women, differentiating business procedures, and sustaining client prosperity,” explained Wayne Powers, CEO, Catalina. “Sean believes that facts is only useful if it is encouraging drive efficient decisions, and his primary target will be on partnering cross-functionally to leverage our unparalleled shopper intelligence to enable our buyers do just that.”

In addition to his work at Vericast, Murphy has held senior management roles for Vendavo Inc., which include vice president of pricing science, foremost the company’s pricing details to enable businesses travel significant conclusions towards top-line advancement. 

He also used several years as a advertising and marketing and product tactic executive for technological know-how corporations in and about Silicon Valley, such as Peoplesoft, and Question Jeeves (now Question.com), where by, in the early times of the research business, his staff made research knowledge-dependent methods for buyers.

 “The prospect to be a part of a main market innovator like Catalina, and head a world workforce of some of the world’s leading information & analytics experts to push small business for several top and rising CPG manufacturers and suppliers, was merely too wonderful to pass up,” reported Murphy.

Just after earning both of those a B.S. and an M.S. in Industrial Engineering from Stanford University, Murphy been given a Master of Business Administration from Harvard Organization Faculty. He is also a patent holder and a previous intercontinental planet-course swimmer, NCAA champion, Olympian, and Masters Earth File Holder.