CHICAGO–(Business WIRE)–Jul 26, 2021–
NielsenIQ nowadays introduced it has acquired Cornerstone Abilities, an marketplace-main SaaS-based company providing a revenue management optimization resolution to client packaged products (CPG) purchasers. Cornerstone’s system characteristics Synthetic Intelligence (AI) that finds exceptional typical and marketing selling prices to improve gain for equally companies and stores.
Cornerstone’s tested AI know-how– Curve– merged with NielsenIQ’s Join system, and unrivaled details assets, will extend the company’s price and advertising analytics leadership by building the first of its sort, ideal in class, close-to-finish income management option that can completely integrate clients’ monetary, advertising and gross sales information, and scales globally.
According to Marketplace Research Long run (MRFR), the world wide information analytics market sizing will access virtually $133 billion by 2026, at a 29% CAGR. Now, a lot more than at any time, cost and marketing analytics is vital, specially in environments with unpredictable or soaring inflation, coupled with the continuing uncertainty of the COVID-19 pandemic and other macroeconomic disruptions.
“This is an exciting acquisition that demonstrates our continued commitment to our CPG shoppers. Incorporating Cornerstone’s computer software into NielsenIQ’s current price tag and marketing suite of merchandise will further more expand the scale of our analytics abilities and make it possible for us to broaden methods to our world wide shoppers. Our data and analytics give a exclusive and unbiased check out of consumer conduct, and now we will deliver a lot more transparency and clarity to selling price and marketing methods,” mentioned Jeanne Danubio, President, North America and Global Clientele, NielsenIQ.
NielsenIQ’s flagship retail measurement and price tag and advertising answers now evaluate 5 billion international transactions for each month, masking about 300,000 standard trade shops, tracking far more than 64 million exclusive things, and operating in a lot more than 90 international locations, supplying a genuinely thorough see of customer actions.
The acquisition of Cornerstone by NielsenIQ is the most up-to-date milestone in its continued commitment and strategic strategy to investments that even further bolster its existing item offerings with slicing-edge technologies to improved provide CPG shoppers.
NielsenIQ is the chief in furnishing the most full, unbiased view of customer actions, globally. Run by a groundbreaking shopper information system and fueled by loaded analytic capabilities, NielsenIQ permits daring, confident conclusion-producing for the world’s primary client items organizations and shops.
Making use of extensive details sets and measuring all transactions equally, NielsenIQ offers customers a forward-searching watch into buyer conduct in buy to improve performance across all retail platforms. Our open philosophy on knowledge integration permits the most influential client details sets on the planet. NielsenIQ delivers the entire reality.
NielsenIQ, an Introduction International portfolio firm, has functions in approximately 100 marketplaces, masking extra than 90% of the world’s populace. For more facts, visit www.nielsenIQ.com.
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PUB: 07/26/2021 08:00 AM/DISC: 07/26/2021 08:02 AM
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