Creating a new, small-price generation of hybrids — learners get GfK EV hackathon

 Ingeniously leveraging GfK automotive info and connecting the worlds of technology and sustainability, a proposed system for recycling Lithium Ion batteries from electric powered automobiles (EVs) and hybrids has received GfK’s yearly NextGen Facts Science Hackathon Competitors, capturing a $5,000 grand prize.

GfK challenged undergraduate pupils to build strategic tips for a new products that would enhance EV and hybrid systems. The groups labored with a assortment of GfK information sets to identify and understand unmet consumer requires, articulate new choices, and outline item start and promoting options.

Not long ago, 10 finalist groups from seven universities – in the US and abroad – had 5 minutes every single to present their thoughts to a panel of pro judges that involved Sharon Kondo (Exercise Guide, Business and Digital Analytics, Team One) and Natalie Sneed (Supervisor, Business Insights and Method, Kia).

The winning 5-person crew from California Condition Polytechnic University, Pomona (a.k.a. Cal Poly Pomona), recognized a vital option in the sector: a possible market place for decreased-price hybrid cars. Primarily based on that, they devised a assistance called Ion Upcycle, which would flip made use of batteries from electric powered-run Tesla autos into new HEV and PHEV batteries for hybrid automobiles.  Environmentally, Ion Upcycle would supply a sustainable way to dispose of possibly harmful squander and the new PHEV batteries would charge much more speedily and have a greater mileage range than present hybrid models.

The winning scholar workforce consisted of:

  • Jillian Munoz (Captain) – Psychology/Internet marketing (Senior)
  • Patrick Ogaz (2nd lead) – Laptop Information Programs/Internet marketing (Senior)
  • Grant Stylish – Advertising (Junior)
  • Sebastian Hernandez – Marketing and advertising (Senior)
  • Andrea Escobar Vara – Advertising and marketing (Senior)

To create their tips and tactics, NextGen groups have been provided with entry to facts from distinctive GfK belongings, which include MRI’s Survey of the American Consumer®, GfK Buyer Lifetime, GfK AutoMobilty™, and a new AutoMobililty-connected behavioral dataset. 

Members ended up assessed on standards which includes info handling competencies, analytic abilities, and business intelligence. A 2nd crew from Cal Poly Pomona, concentrating on a item called ElecTrak – allowing EV battery charging though in motion – have been runners-up in the levels of competition.

Equally Cal Poly Pomona groups were mentored by leaders from the university’s Heart for Buyer Insights and Electronic Marketing – Dr. Jae Min Jung (Director) and Dr. Randy Stein (Advisor and Customer Insights Consulting Plan Collaborator).

“Electric automobiles are the most strong supply of innovation – and likely growth – in the auto business now,” claimed Rolfe Swinton, GfK’s Director of Details Assets for North The united states. “It was terrific to see our scholar teams display a potent command of data science and evaluation, pinpointing the correct details and leveraging it to generate insightful selections. In just 5 minutes, they manufactured compelling cases for ideas that could very well have market opportunity in the quick long run and beyond.”

Now in its 10th year, the NextGen Competitiveness gives undergraduates firsthand publicity to fixing true-life business problems with purchaser insights and knowledge. 3 decades in the past, GfK North America reimagined the levels of competition as a 10-day hackathon, in which learners mine uncooked details sets for applicable insights and then change them into enterprise assistance. The improve reflects a radical transformation in current market study, in which data integration and predictive examination now enjoy radically larger roles. Considering that then, groups from Metropolis University’s Higher education of Staten Island and Place Park University have gained the hackathon. 

In earlier many years, groups from Aurora College, Chatham College, Loyola College (Chicago), Purdue University (Calumet), and Roosevelt College gained top GfK NextGen Competition honors.